Saturday, 02 June 2012 11:03
Real estate developer Earth and Style hopes to bring Filipino-Americans back to their roots.
The niche player in the booming real estate industry has sets its sights on the large population of Filipinos living in the United States, particularly the retirees in California, as a market for its superior developments in Laguna and Cavite.
The developer has appeared on the pages of San Francisco Chronicle, the largest newspaper in Northern California with 1.8 million readers across 11 counties in the San Francisco Designated Market Area alone.
California, the most populous state in the US, is home to 1.2 million of the total 2.5 million Filipinos in North America. Most of the 125,000 businesses owned by the Filipinos in the US are based in California.
Earth and Style president Victor H. Manarang said the developer understood the need of Filipinos in North America that suit the lifestyle requirements of their families in the Philippines.
Earth and Style, which focuses on providing superior developments to fulfill the dreams of Filipinos all over the world, has built communities in Binan, Laguna including Jubilation Central, Villaggio di Xavier Mia Vita and Porchview Country.
Its upcoming developments in the Jubilation New Binan township are designed to meet the lifestyle demands of the modern Filipino. An easy drive from Manila, Makati and Ortigas, New Binan lies in the middle of the buzzing metropolis and scenic Tagaytay.
"It is our duty as developers to deliver properties which fulfill this objective. A lot of Filipino 'Baby Boomers' are also in the process of retiring and our developments are well suites for retirees," said Manarang.
Earth and Style expects to complete the development of Jubilation New Binan, which combines modern and traditional styles to depict the unmistakable morphing of the urban landscape and nature.
The developer is famous for its stylish and user-centric design, which optimizes space to suit the needs of homeowners. Its developments also emphasize connectivity that provide well-ordered and convenient vehicle, pedestrian and bicycle access.
"We market exceptional and captivating projects in Jubilation New Binan, Laguna as well as Dasmarinas, General Trias and Imus in Cavite. All of these projects are strategically located in prime and gentrified areas and within an hour drive from Makati," said Manarang.
Earth and Style offers a complete line of products from 'lot only' to 'house and lot'. Its homes come in different sizes, colors and themes to meet customers' requirements.
"Earth and Style believes that all hardworking Filipinos, especially the overseas Filipino workers deserve to fulfill their dreams and realize their aspirations in life. Our goal is to help these individuals reward themselves by entrusting their life gains with the best in real estate," said Manarang.
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