Thursday, 04 September 2014 14:03
A new player in the local broadcast industry that started the use of the multi media platform is now making waves in the Zamboangueño community.
eMEDiA, a broadcast network utilizing four media platforms in providing relevant and up to the minute news, is revolutionizing the way news is delivered to the Zamboangueño household.
eMEDiAnews programs are simultaneously aired over television, radio, cable and Ustream, resulting to a wider reach and delivery of live news broadcasts to a bigger segment of the community and worldwide.
eMEDiAnews programs arecurrently aired over free television via channel 37, cable providers Sky over channel 54 and Mindanao cable over channel 98. Programs are also aired simultaneously over the radio via 105.9 News FM
It is the first local broadcast organization to broadcast its programs via USTREAM, bringing local news to viewers not only in the country but worldwide. Via www.emediamo.tv
eMEDiAPresident and Chief Executive Officer Rey Bayoging, a veteran for 24 year in the radio industry, saw the importance of visual imagery in delivering news that is live and up to date.
Adopting the teleradyo format, news and public information are delivered live and draws instantaneous reaction from its viewers and listeners via the latest technology.
The result is a dynamic presentation of events as reported by its anchors coupled with spontaneous response from its target audience, a presentation that not only reports but allows the community to participate via an interactive venue.
The e in eMEDiAstands for the word “EYE”. An EYE that engage,establish,equip, enlarge and empower.
The eMEDiAnews organization’s goal is to Establish a connection with its viewers to arm them with information which the latter can use in their day to day living.
By providing effective programming, eMEDiAaims to Enlarge its market resulting to a wider dissemination of information.
Through its varied programming, eMEDiAintends to Equip its audience with the latest local developments, information and commentary which they can use in making relevant decisions.
Through its news and views, eMEDiAwishes to Engage the community to remain committed every day to listen and participate and react to the developments in the community as delivered by highly competent news reporters and anchors of eMEDiAorganization.
Ultimately, its strong connection to the community aims to empower its target audience to act towards contributing to the city’s progress and development.
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