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All set for the 3rd Consumer Fun Run

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There is no better way to learn than learning while having fun.

This is the emphasis of the Department of Trade and Industry-9 in staging the 3rd Consumer Fun Run simultaneously in all provinces come September 30, 2018.

The activity is the agency’s commitment to conduct activities that will strengthen public’s awareness of their rights, interests, and as well as responsibilities as consumers.

It also is the kick off activity of the Consumer Welfare Month observed every October. Making it more special in Zamboanga City is the fact that the Consumer Run is part of the Month-long Zamboanga Hermosa Festival.

DTI-9 Regional Director Sitti Amina M. Jain said, “It is critical to have an empowered consumers so as to help them protect themselves from any business malpractice and become active participants in advocating for consumer protection. Injecting fun in learning makes it all the more effective, thus, we have institutionalized the Consumer Fun Run as kick off activity of the Consumer Welfare month. This is also our way of partnering with the Zamboanga City government with the Consumer Run being part of the Zamboanga Hermosa Festival for three straight years”.

Introduced in 2016 by DTI-9, the Consumer Fun Run was officially adopted by DTI National Office in 2017 and is now a regular activity across the nation during the Consumer Welfare Month.

“We are proud to say that the Consumer Fun Run which is now being observed all over the country, started in our Region, and we share this pride to the people of Zamboanga Peninsula”, Dir. Jain said.

The activity will be held simultaneously in the city, Ipil, Zamboanga Sibugay, Dipolog City, and Pagadian City. As practiced, there will be two race categories, the 8-kilometer run and the 5-kilometer run representing the eight Consumer Rights and five Consumer Responsibilities.

The eight (8) consumer rights are: the right to basic needs; right to safety; right to information; right to choose; right to representation; right to redress; right to consumer education; and the right to healthy environment.

The five Consumer Responsibilities on the other hand are: Critical Awareness; Action; Social Concern; Environmental Awareness; and Solidarity.

With the emphasis of the Fun Run on these, DTI hopes that public awareness will be heightened and that more and more consumers will be empowered and also responsible.

Last year, over 3,000 participants from the different provinces and cities in the region joined the activity. It was the biggest number of participants among all the regions in the country as reported by DTI Central Office.

Prices await the winners of the fun run where the top three male and female finishers in the 8 km and 5 km run will be awarded.

For interested participants, registration is still ongoing in all DTI provincial offices in the region. There will also be registration on site before the fun run starts.  (Michael Vincent D. Cajulao /DTI-9)




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