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Free tourism passports for Samal launched

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DAVAO CITY - Targeting to double last summer’s 50,000 visitors to the Island Garden City of Samal (IGACOS), the local government with the support of the Department of Tourism (DOT) is distributing the “Samal Island Passport”, a piece of travel booklet that contains freebies and discounts in almost all beach resorts and restaurants.

City Tourism Officer Nelson A. Aquino clarified that this passport is given for free solely for the intention of attracting more tourists to visit the place and at the same time avail of some 20 to 30 discounts in most establishments in the island.

Contrary to common notion of a passport, Aquino also clarified that everybody can still go to the island even without the said booklet. The “Samal Island Passport” is designed as a privilege card that contains discounts for the holder and a guide of the major activities within the island.

The said passport is distributed in leading malls in Davao City as well as in seaports, terminals and at the Bangoy International Airport.

This marketing strategy is but part of the larger promotion of the island through its “Visit Samal Island 2011”. The local government has declared the period of March to May as Tourism Summer months branding the whole package as Visit Samal Island.

The three-month summer trip of fun and activities will commence on March with the 13th IGACOS Founding Anniversary Velebration and will culminate in May with the Kabasan Festival 2011.

The summer festivity is another private-public partnership to synergize and consolidate existing marketing programs and promotions in the island to contribute to one branding effort.(PIA/Mai Gevera)




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