Sunday, 10 April 2011 14:44
The Department of Tourism IX will be conducting a Basic Tourism Statistics Training on April 14-15, 2011 at Celebrity Hall, Grand Astoria Hotel, Zamboanga City. More or less 75 participants are expected to attend the seminar majority will be coming from the different hotels in Zamboanga and Isabela Cities together with their local tourism officials.
The seminar intends to raise awareness on the importance of tourism indicators and strengthen the tourism data collection system presently adapted to make such data more meaningful to its end users.
The importance of tourism activities as indicators transcends its typical use for data banking. The information is not only valuable to accommodation establishments but also to tourism planners, policy makers and prospective investors who rely on tourism data in assessing demands for tourism related facilities. The Department of Tourism on the other hand uses tourism statistics as vital information to measure the health of the tourism industry of a certain destination. With reliable tourism data, the economic contribution of tourism can be reasonably estimated and directions will be focused on programs, projects and activities that will boost visitor arrivals. In dynamic industries where there is close collaboration with tour operators and hoteliers, tourism statistics aid in coming up with tour packages supporting the industry during lean seasons.
As the government agency tasked to generate such data, DOT under the leadership of Officer-In-Charge Bernard C. Gregorio is calling for the support of local government units of Zamboanga and Isabela Cities, and hoteliers by attending and sending their staff to the seminar.
By LGS/DOT 9
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