Wednesday, 17 August 2011 13:25
The Department of Trade and Industry (DTI) and the Department of Tourism (DOT) in the Davao Region have collaborated in the conduct of big events in line with the Kadayawan sa Dabaw Festival weeklong celebration which started August 15 until August 21.
DTI Regional Director Marizon S. Loreto said initiatives will greatly help in sustaining Davao Region’s momentum in terms of economic advancement.
On August 15, Loreto said the Island to Highland Trade and Tourism Expo will open at the Abreeza Mall in Bajada. It will highlight the top products and tourism destinations in the region.
On August 20, DTI and DOT will formally launch the Tindahang Pinoy-Davao which is dubbed as Davao Ecocrafts, a joint project with the private sector, the Davao Ecocrafts Association, which will operate the pasalubong center.
It will showcase quality products that are locally-made and authentic, One Town One Product (OTOP) program produce, and those from other regions in the future. The Davao Ecocrafts is located at the Aldevinco Shopping Center along Claro M. Recto Avenue.
At night of the same date, two major projects of the departments -- DTI Product Procurement Ordering System and DOT-Smart Info Board Text Marketing -- will be launched at The Marco Polo Hotel.
The DTI Product Procurement Ordering System for Davao’s guests will be institutionalized with the hotel owners and tourism operators to facilitate the marketing of local products. This collaboration will be concretized through a memorandum of agreement (MOA) to be signed during the event.
DOT Regional Director Art Boncato said the DOT-Smart Info Board Text Marketing is a project that will sell Davao as a tourism destination through text messaging.
“Based on records, Davao Region has really been a business and leisure destination,” Loreto said.
She said DTI Davao data revealed that its initiated events were able to hit P5.269 billion worth of investments during the first semester of this year. This is 90 percent of the annual target and 81 percent higher as compared to same period last year which only recorded P2.904 billion. (Jenny Grace M. Mendoza-PNA)
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