My Google Page Rank

AsiaNet: New Friendster site gaining momentum

PDFPrintE-mail

Kuala Lumpur, Malaysia - Friendster, the pioneer social networking site that was just relaunched as a social gaming platform is gaining momentum with increasing users and premium games.

Friendster has attracted more than half a million new users and now includes over 40 premium games in two months after it was introduced to the public on June 28. The new site is aimed at bringing social games to young Asians and helping games publishers and developers tap the robust gaming Asian markets.

Social gaming is a new genre of easy to play online game that is played by a wide demographic of users with their friends on social networks. Some of today's most popular social games on Friendster includes BoomZ and Dragon's Call.

Friendster's Chief Executive Officer Ganesh Kumar Bangah, said: "Social gaming is rapidly gaining momentum in Asia. The early results attest to the fact that social gaming is proving to be creating deeper engagements and interactions for these young Asian users."
Some of the results of the Friendster relaunch:

- Monthly Active Users and Daily Active Users have increased by 50%.

- More than 90% of the new users are now based in Asia.

- There are currently over 40 premium games and hundreds of free-to-play games and applications; with nearly half of the new users play between one to five games in the last 30 days.

- The top 30% of these users typically spend more than 45 mins on Friendster during the last 30 days.

- More than 10% of the users have purchased virtual credits in Friendster to help them enjoy the games better.

Bangah further explained that the service continues to be developed and additional features are regularly being added in. Friendster has already added in Facebook Connect which allows users to login to Friendster using their Facebook account. Just last week, the new site allows users to choose Simplified Chinese as their main interface. Popular gaming features such as chat will be introduced in the coming weeks.

Though social games on Friendster are offered free, exclusive in-game items can to be purchased. Friendster's virtual currency, Friendster Coins, has seen a healthy increase since the site was relaunched. Friendster, which was relaunched with a new brand and logo, has also introduced a free wireless Internet services at popular outlets such as Starbucks and Papa Johns across Malaysia.

Friendster was acquired by MOL Global in late 2009. MOL Global also operates MOL Access Portal, a leading Internet payment provider for social networking sites, virtual worlds and social gaming platforms. As part of the relaunch, Friendster moved its business operations out of the U.S. to Asia. Friendster is leveraging gaming specialists within the MOL team and the company now operates mainly from three Asian countries namely in the Philippines, Malaysia and Singapore.

"We are on the right track to make Friendster a sustainable online business," Bangah added. "There are endless possibilities for us to extend our service offering to our users. We have major plans to introduce new channels and integrate more online and social activities."

Friendster is highly recognized as one of the world's first social net-works. Today Friendster is a niche social network that is highly engaged and focused for young Asians across the world. Through its portal, the social gaming site helps people discover new people and things that are important to them. Friendster was acquired by MOL Global in December 2009. The company today also operates Friendster iCafe and Friendster Wifi in Malaysia.




Related news items:
Newer news items:
Older news items:

Add comment


Security code
Refresh

LGU, gov’t agencies to forge MOA on water monitoring project

08 May 2018 Hits:332 Be the first to comment!

The local government will be forging a partnership with national government agencies for a water monitoring project on Friday, May 11. City Planning Officer Engr. Rodrigo Sicat on Monday, May 7, announced the upcoming partnership between the LGU, the National Water Resources Board, and the Department of Science and Technology – Philippine Council for Industry, Energy, and Emerging Technology Research and Development (DOST – PCIEERD) for the establishment of ground water monitoring wells. Under the project, four wells will be established in Calarian, the Sanitary Landfill, Putik, and Tugbungan. These are real-time ground monitoring stations that will feed information via cellular network and uploaded real-time, Sicat explained. “The Ateneo de Manila University, who is also a partner on this project, will inform us [...] Read more

Prev Next Page:

Four Kidnap victims rescued in Zamboanga del Norte

14 Mar 2018 Hits:715 Be the first to comment!

Four kidnap victims, who were held captive for nine days in Sirawai town, Zamboanga del Norte, have been escued, the military said. The Western Mindanao Command's spokesperson, Capt. Jo-Ann Petinglay, said [...] Read more


Beng urges women: Be brave, be strong

09 Mar 2018 Hits:601 Be the first to comment!

In celebration of women empowerment, Mayor Beng Climaco urged all women to be brave and strong amidst challenges and difficulties. Speaking to hundreds of women and men who joined the Marcha [...] Read more


CA denies Musa’s motion on IP seat in City Council

09 Mar 2018 Hits:655 Be the first to comment!

The Court of Appeals has denied Ismael Musa’s motion for reconsideration relative to his assertion as sectoral representative of the Indigenous People in the Sangguniang Panlungsod of Zamboanga City. In a [...] Read more


City welcomes Curuan-Sibuco road

07 Mar 2018 Hits:751 Be the first to comment!

Mayor Beng Climaco has welcomed the inclusion of the Curuan-Sibuco road project, one of the subprojects proposed under Improving Growth Corridors in Mindanao Road Sector Project (IGCMRSP) of the Department [...] Read more


Beng welcomes Litlit’s appointment as SP member

15 Feb 2018 Hits:868 Be the first to comment!

President Rodrigo Duterte has appointed San Roque Barangay Chairman Joselito “Litlit” Macrohom as member of the Sangguniang Panlungsod or City council replacing Charlie Mariano who stepped down from office last [...] Read more


City Registrar observes Civil Reg Month

15 Feb 2018 Hits:703 Be the first to comment!

The city, through the Office of the City Civil Registrar,is observing the Civil Registration Month this February with several activities highlighting the importance of civil registration. The month-long observance is punctuated [...] Read more


CHO stresses need for measles vaccination

14 Feb 2018 Hits:679 Be the first to comment!

The City Health Office (CHO) yesterday appealed to parents to submit their children for measles vaccination. This after a seven-month baby died last February 6, 2018 allegedly due to measles, five [...] Read more


MYEISHA JOLO DOWN M.LOZANO TAWI – TAWI

11 Jan 2018 Hits:741 Be the first to comment!

Este el Istoria del Jong Cariaga Mindanao Cup 2018 que ya hace na Golden Boys gym anoche. Ya sale Champion el Myeisha Jolo kay completo todo departamento del juego especialmente [...] Read more


BFP personnel to undergo fire suppression activities

10 Jan 2018 Hits:655 Be the first to comment!

Personnel of the Bureau of Fire Protection in Zamboanga City will undergo fire suppression trainings in the days to come in a bid to keep them abreast of the firefighting [...] Read more


RED CORALS UNITED Y RESTO DEL MUNDO FC –TABLA

10 Jan 2018 Hits:623 Be the first to comment!

Del Domingo pasao ya mira kita con el Resto Del Mundo FC contra Red Corals United donde ya sale Tabla el juego na Soccer Football. Amo quel el ultimo juego [...] Read more


TFZ gets 10 motorcycles from City Government

09 Jan 2018 Hits:673 Be the first to comment!

Task Force Zamboanga (TFZ) on Monday received from the local government 10 units of XRM motorcycles for security patrols in the outskirts of the city. Mayor Beng Climaco together with Councilor [...] Read more


Beng leads destruction of seized items

09 Jan 2018 Hits:652 Be the first to comment!

To show the Local Government’s firm commitment to public safety and security, Mayor Beng Climaco on Monday personally maneuvered a road roller and led the destruction of seized items such [...] Read more


Warring clans arm cache seized by gov't troops in Lanao del Sur

09 Jan 2018 Hits:683 Be the first to comment!

The military on Saturday seized a cached of high-powered firearms from warring clans, following a clearing operation in Lanao del Sur province. Capt. Jo-Ann Petinglay, spokesperson of the Western Mindanao Command, [...] Read more


BOALAN AGM TEAM OUTSMART FARRAH J

09 Jan 2018 Hits:625 Be the first to comment!

MINDANAO LEAGUE 2018 BY JONG CARIAGA: Boalan Agm  nuevo star athlete Kaiwa Sabdulla y si Neil Jumao-as ya dale mira kay puede sila gana con el maga mapuersa team como el [...] Read more


ANIMO JORTZ SURPRISED FARRAH J TEAM

08 Jan 2018 Hits:539 Be the first to comment!

JONG CARIAGA BASKETBALL MINDANAO CUP ‘18. Que el juego ta ase na golden boys gym ta principia 7:00 del noche. Fritz Vesagas amo el ya ase gana con el disuyu [...] Read more


BASKETBALL THRILLA IN ZAMBOANGA

07 Jan 2018 Hits:567 Be the first to comment!

JONG CARIAGA MINDANAO CUP Este el un torneo que debe kita mira kay el team del Myiesha Jolo tiene 5 ex PBA athleta y el losdemas puru mga star players de [...] Read more


Climaco reiterates appeal to Customs: Stop smuggling

06 Jan 2018 Hits:1172 Be the first to comment!

Mayor Beng Climaco has once again appealed to the Bureau of Customs to clean up Zamboanga City against smuggling, and it can only be done if the agency will deputize [...] Read more


Escapee recaptured in Isabela

06 Jan 2018 Hits:609 Be the first to comment!

An inmate who escaped last Tuesday night from his cell in Isbela City was recaptured by the Isabela City Police on Wednesday afternoon in one of the islands in Maluso, [...] Read more