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Aquino urges Public Relations practitioners to help in moving the country towards progress and development

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President Benigno S. Aquino III urges the Public Relations practitioners to help the government in moving the country towards sustainable progress and development by committing themselves to building a culture of trust and integrity among the Filipino people and the entire society.

In his message delivered by Presidential Communications Operations Office (PCOO) Secretary Herminio “Sonny” B. Coloma Jr. during the opening ceremonies of the 18th National Public Relations Congress on Thursday at the Manila Intercontinental Hotel in Makati City, the President underscored the importance of every individual’s role in fostering unity and cooperation towards a reformed nation where trust and integrity takes control.

“It is my hope that in this PR Congress, each of you will reflect on how, as individual practitioners, you may be able to help move our country forward by the strength of your personal commitment to building a culture of trust and integrity,” the President said.

“We can only succeed in this endeavor through the convergence of our individual efforts. It is my hope then, that we will be able to foster a rich partnership between the public and private sectors, as we walk together under the guidance of daylight toward our vision of a Philippine society where integrity reigns,” he stressed.

The Chief Executive’s message also imparted the Aquino administration’s commitment to effecting change through its Social Contract with the Filipinos that is being implemented through various programs aimed at benefitting and uplifting the lives of the citizenry.

This commitment entails the President’s vision of a country whose people are energized by a “reawakened sense of right and wrong, from the living example of their highest leaders,” as shared since the start of the Presidential election campaign in the year 2010.

As a result, this commitment earned the people’s trust and confidence resulting to more than 15 million Filipinos casting their votes and entrusting their destiny to the incumbent administration.

“Nearly 15 months later, the Filipino people have every reason to believe that their trust is well-founded,” the President said.

In the latest Pulse Asia survey, 75 per cent or three out of every four Filipinos trust in the leadership of President Aquino with the performance approval rating even higher at 77 per cent. The highest performance ratings of 86 per cent came from those belonging to the class E.

Another survey conducted by the Social Weather Stations (SWS) revealed that there are about one million less Filipino families that have rated themselves poor, a positive proof that the Aquino government’s centerpiece program of good governance has gained traction and has taken root.

President Aquino is presently in the United States to join President Barrack Obama and other world leaders as part of the Steering Committee in the launch of the Open Government Partnership in New York.

Organized by the Public Relations Society of the Philippines (PRSP), the 18th PR Congress aims to help PR professionals redefine their roles as enablers of integrity. It focuses on the role of ethics in PR practice. This year’s theme is “PR in a transparent world, the role of trust and integrity in public relations.”

PRSP is the country’s premier organization for public relations professionals. In its roster are practitioners who represent business and industry, government, non-profit organizations, hospitals, schools, hotels and professional services, among others. (PCOO/PIA9-BST)




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