Monday, 28 May 2012 13:33
Back in the 1970s and 1980s and prior years when modern communication technology was still not the staple means of sending information and messages, Filipinos depended on the traditional mailing method through the old Philippine postal service, using letter envelopes and postage stamps.
But when the age of cellular phones and other communication gadgets entered the scene, a drastic decline in the number of mail volume has been observed nationwide, along with the drop in sales of envelopes and stamps.
Even the Philippine Postal Corporation (PHLPost), established under the administration of former President Corazon C. Aquino through Republic Act No. 7354 in April 1992, has been unable to prevent such a decrease.
During the more than two decades of continuous traditional mail delivery services, the corporation has seen its clients turning to the state-of-the art means of communication.
For example, Lorna Ravancho, a 59-year-old vendor living in Manila, sending letters to her family in Samar used to be the only way to keep in touch.
“When I started living in Manila as a vendor at the Philippine Postal Corporation (Postal Service Office in 1987), I would send letters to my family weekly to greet and inform them on how I am doing here,” Ravancho said.
“Now, I rarely send letters to the province since my mother died a long time ago. However, my daughter now usually patronizes the post office in getting in touch with her boyfriend and everybody else,” she added.
For the advancement in PHLPost's services beyond ordinary ways, it has gone beyond tradition with business to stay relevant and competitive.
PHLPost Postmaster General and Chief Executive Officer Josefina Dela Cruz said that the corporation today focuses not only on mail service but also on logistics and remittance service.
“The modern technology that knocked the PHLPost down in previous years will be the means of the corporation to rise again,” Dela Cruz, a former governor of the province of Bulacan, explained.
For his part, Information Officer for Media Affairs Alvin Fidelson, said, “We want to show to our countrymen that the PHLPost is starting its new services for the public.”
Recently, the PHLPost launched its Commercial Post and Logistic Service (CPLS) which offers fast and affordable delivery of products and cargoes anywhere in the country and abroad.
The Foreign Surface Mail Distribution Center (FSMDC) located at the North Harbor in Port Area, Manila serves as its main hub and warehouse.
“PHLPost is now delivering 60 percent of its business into commercial logistics,” Dela Cruz said.
Also, PHLPost Chairman Cesar Sarino has approved the rationalization of postal stations to ensure the availability of postal services in most parts of the country.
There are two types of postal station –- the private postal station (PPS) and barangay (BPS) -- which are accredited by PHLPost to sell stamps and provide other services.
“This is a franchise business. We invite entrepreneurs to apply on PHLPost to start business with us,” Fidelson said.
On the other hand, the PHLPost and the CIS Bayad Center Inc. have signed a Memorandum of Agreement (MOA) to allow postal stations within Mega Manila and various provinces in the country to assume Bayad Center functions and collect payments for utilities such as electric, water and telephone bills for institutional clients.
The CIS Bayad Center Inc. is the leading over-the-counter multiple bills payment center which has more than 1,400 outlets nationwide that accept 160 payment brands.
According to Dela Cruz, the alliance with the Bayad Center will be a great help for the corporation in generating revenues to fund its various programs and projects.
PHLPost has also incorporated on its innovations the electronic Postal Money Order (e-Post MO), an electronic remittance system that will facilitate fund transfers through an instant payout process.
As a start, the PHLPost shall put e-Post MO service to 10 post offices such as in Manila, Makati, Cebu, Baguio, and Davao Central Post Offices.
The corporation has also been coordinating with the Department of Social Welfare and Development (DSWD) in sending the Conditional Cash Transfer (CCT) checks to remote areas of the country.
To date, about 26 areas in Ilocos Sur, Davao Del Sur, Cavite, Ilocos Norte, Palawan, Rizal, La Union, Benguet, Mt. Province and Quezon are already covered.
Nowadays, the PHLPost aims to be recognized as a main logistic arm of the government. The corporation is doing a big innovation to be promoted as one of the principal government-owned and controlled corporations in the country.
Although traditional mail has become a less prominent way of communication today, the PHLPost still encourages every one, particularly students, to write their own letters and notes and patronize post office services.
“We encourage everyone, especially the youth, to patronize the traditional mail since it enables them to improve their writing skills and express their feelings and ideas to other in distant places,” Fidelson said.
Inevitably, modern ways have made the delivery of messages faster. It is one of the surprises modern times has to offer.
But no matter how instant communication via latest technology can offer, it still cannot replace the human touch of a letter/note through the old mail system.
by: PNA Feature
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